Marketing
MBA Unveils New Brand Identity
The Mortgage Bankers Association (MBA) revealed a new brand identity, including a new logo, corporate messaging and web and email domains.
‘What Renters Want’ with Jessica Fiur: Is Your Apartment Marketing Just White Noise?
For your apartment marketing, are you just doing the same thing over and over again? That can get stale. And then you won’t attract new renters.
Relevance New York Adds Two NYC Buildings
Relevance New York, a brand-building company, is now representing Walker Tower in Chelsea, and 435 West 50th Street in Hell’s Kitchen.
Why You Shouldn’t Market to ‘Active Adults’
The term could violate fair housing requirements.
‘What Renters Want’ with Jessica Fiur: Stop Giving Cutesy Gifts to New Residents
Welcome gifts are great, but you’ll get a better response from practical items than from ‘cute’ ones.
The Power of Analytics
How well do your metrics track the results of your marketing efforts?
Target Demographic: Active Adults
Fifty-five to 75-year-olds like many of the same things as the hipster generation…
Upcoming Webinar to Outline Legislative and Regulatory Trends in Submetering, Utility Management
Join us in a webinar that will address important legislative and regulatory trends that will impact submetering and other forms of utility and energy management.
‘What Renters Want’ with Jessica Fiur: How to Appeal to Helicopter Parents During Apartment Tours
Here are some ways to appeal to parents of people who are looking at apartments.