Marketing
‘What Renters Want’ with Jessica Fiur: Can Your Leasing Agents Have Visible Tattoos?
Many people, especially members of Gen Y, now have tattoos. What’s your dress code policy for your leasing agents?
Reputation Management
Monetize your apartment company’s digital presence—as you humanize the brand.
Get Your Residents Wheels with Zagster
Zagster is the one-stop solution for property managers looking to add a bike share to their community. Your residents will surely appreciate the service for running errands or even getting to work.
Special Report: Research Reveals New Insights about Today’s Student Renters
The National Apartment Association Student Housing Conference and Exposition featured a keyote by Michael Wood, senior vice president of Tru Insight.
Three Creative Ways to Attract New Residents
Online ads and social media are great ways to advertise vacancies. But here are three additional creative ways you can appeal to prospective renters.
BEMT Invests in 24-Story Mixed-Use Luxury Rental Community
Bluerock Enhanced Multifamily Trust has recently announced its investment in MDA City Apartments, a mixed-use luxury rental community in downtown Chicago. The New York-based non-traded real estate investment trust has partnered with Village Green, the owner of the 24-story building. Village Green is an owner / operator with a portfolio of around 40,000 units in 13 states.
Wharton Gladden Reveals its New Look
A redeveloped logo, website and overall brand of Wharton Gladden, a private real estate investment banking firm, marks the first of five strategic moves as it plans to undertake in order to transition the company to its next phase of growth and expansion as it nears its 10-year anniversary.
ARA Marks 10-Year Milestone With Launch of Branding Enhancement
Atlanta-headquartered ARA, a privately held, full-service investment advisory brokerage firm, is marking the company’s 10-year anniversary with its recently unveiled new website.
Guerilla Marketing in Action
Cardinal Group turns around student housing asset with low-cost measures.
ST Residential LLC Puts 326-unit Lex up for Sale
Chicago-based ST Residential LLC has hired brokers Holliday Fenoglio Fowler and Eastdil Secured to manage the sale of a 13-property portfolio, with an estimated value of close to $1 billion.