Marketing
The May digital issue of MHN is now available!
The May issue offers a special focus on Marketing, including articles about how to better harness the power of social media, new strategies to successfully communicate your message to specific demographic niches, and tech tools that work. You’ll also want to read the latest executive profile in our Mission: Success series, on Daryl Carter’s creation of Avanath Capital Management. In addition, Housing Trust Group’s Matthew Rieger offers a Q&A on development of affordable housing.
Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Highly Anticipated San Fran Condos Catch the Eye
The 67-unit community at 1450 Franklin St. was designed by BDE Architects and Sternberg Benjamin Architects.
Dog Playgrounds Welcome Humans
Pet owners looking for a rental home often encounter less-than-welcoming restrictions. A playground can be a practical amenity for pet-friendly communities to attract dogs and their owners.
Luxury Condo Makes Its Debut in Manhattan
The recently completed 14-unit residential building at 225 W. 17 St. in Chelsea has been designed by award-winning Roger Partners Architects and Neal Beckstedt Studio.
Queens Apartment Building Up for Grabs
Cushman & Wakefield was chosen to market the sale of a fully occupied, 17-unit residential building in New York City’s most populated borough. The asset presents substantial upside potential.
RKW Residential Expands NC Footprint
The property management company has taken over management of Wesley Village, a 301-unit community near uptown Charlotte, N.C. Bluerock Real Estate owns the property.
Dallas Community Hits the Market
Boyan Radic and Doug Banerjee of Greysteel’s DFW offices will market the two-building, 94-unit asset located 5 miles from Downtown.
Historic Brooklyn Building Up for Grabs
Greysteel’s Michael Stimler and Ari Azarbarzin will market the 10-unit 185 Prospect Park W. The property was constructed in 1920 and is located steps away from the 15th Street-Prospect Park subway station.
Bedly Attracts Young Urban Renters
The startup online and mobile platform has raised $2.7 million in venture capital since its early launch in mid-2016.