Marketing
Terra Group Starts Leasing of Pembroke Pines Community
The new 387-unit luxury Pines Garden at City Center is part of the firm’s Pines City Center master-planned village in Florida.
The Science of Multifamily Marketing
Finding the right strategy calls for a nuanced understanding of consumers’ online wants, needs and behavior, and figuring out the best balance for your brand.
RXR Realty Begins Leasing at Luxury Brooklyn Property
Offering 363 units, 475 Clermont features amenities such as catering kitchens, a pet spa and yoga studio. Occupancy is scheduled to begin in April 2019.
Multifamily Marketing’s New Skill Set: Psychology Plus Data Science
Digital technologies are revolutionizing multifamily marketing and leasing, as well as the skills needed by professionals. But effective marketing still hinges on understanding customers and their decision-making process.
Brooklyn Development Reaches Leasing Milestone
The Rheingold, the largest multifamily development in Bushwick, is 60 percent leased after four months. The property features 500 units and was designed by ODA Architects.
Interforum Holdings Debuts Chicago-Area Luxury Community
Lakeside Village of Oakbrook, which broke ground back in 2016, offers residents access to amenities including a swimming pool, dog park and rooftop deck.
Last Day to Enter the 2019 Multi-Housing News Excellence Awards!
Our deadline expires today! Don’t miss this opportunity to showcase your company’s projects and talent.
Multifamily Brokerage: The Case for Specialization
What can residential agents learn from their commercial counterparts? For one thing, pick a geographic market or price point and get to know it well.
How to Reduce the Cost of Development
At NMHC’s 2019 Apartment Strategies Outlook Conference in San Diego, a group of panelists shared ideas on how to lower development costs through innovation and simplified amenities.
MHN’s Top 10 Posts from 2018
Miss out on any MHN articles? Catch up with our most popular posts of the year.