Marketing

Multifamily Marketing’s New Hot Tool: TikTok

Are you on TikTok? Here’s how this exceptionally popular app can boost your online presence among younger generations of renters.

ICYMI: MHN’s Top 5 Posts in June 2021

Miss any of our articles? Catch up with five of our most popular posts for the month.

Multifamily’s New Gender-Neutral Language

A progressive vocabulary makes everyone feel welcome. Here’s how apartment operators can signal an inclusive culture.

RKW Residential Expands Management Portfolio

Starlight U.S. Multi-​Family selected the firm to handle the management of two properties in Atlanta and Alpharetta.

The Long-Lasting Power of Amenity Booking Platforms

The benefits of these online systems extend beyond the pandemic, potentially improving resident comfort and even the design of multifamily projects.

LMC Starts Leasing Chicago Community

The mixed-use property in the Bucktown neighborhood is expected to see its first move-ins next month.

Mill Creek Begins Leasing Miami Luxury Property

Move-ins at Moderna Biscayne Bay will start next month.

Deadline Extended for the Excellence Awards

Today is the last day we are accepting entries for the 15th edition of the awards program. Enter now!

Pathway to Living Tapped to Manage Senior Housing Portfolio

Welltower chose the operating firm to manage properties in Ohio and Illinois totaling 1,105 units.

Making the Grade in Today’s Student Housing Environment

In our latest Multifamily’s Top Marketers podcast, Lindsay Brown of Campus Advantage discusses what’s next as campuses come back to life.