Paul Bergeron is a freelance reporter who has covered apartment management for more than 20 years, most recently for the National Apartment Association. He can be reached at [email protected]

How to Be a Reputation Management Success Story

Tips on standing out from the competition from experts at the J Turner Summit.

Apartment Community’s Unique Digital Passport Program Drives Website Traffic, New Leases

How an innovative marketing program is producing results for a community in Portland, Ore., and local businesses.

Case Study: Gates Hudson Converts 43.9% of Its Virtual Tours to Leases

It’s possible to rent out your units, even during the pandemic.

The Right Way and Wrong Way to Conduct Live Virtual Tours

Faced with the new (temporary) normal of reliance on virtual leasing tours, there’s no reason to rely on guesswork and your agent’s smartphone to get this right.