Blog

Lincoln Park Plaza. Image courtesy of Avanath Capital Management

Marketing Affordable Housing: Dos and Don’ts

A comprehensive list of practices to consider when designing your strategy.

Woodcut cicada on row houses

What Multifamily Should Know About Cicadas

Preparing for the next wave starts with understanding this one.

humanize multifamily content

6 Ways to Humanize Multifamily Content in the AI Era

Today, multifamily marketing demands tailored strategies for brands to connect authentically with their audience.

Data

Using Data to Amplify Marketing’s Voice: Getting a Seat at the Table

The dynamic landscape of the multifamily industry—characterized by evolving resident preferences, market trends and technology—demands a robust approach.

ORA by Casa Tua. Image courtesy of : Fortune International Group & The Boundary.

Green Oasis: Multifamily Trends in Outdoor Spaces

Experts on how to create inviting environments that enhance the resident quality of life.

Community garden at Hermosa Village, a 238-unit community in Leander, Texas. Image courtesy of RPM Living

What Multifamily Can Learn From Single-Family Marketing

A lot of strategies can be carried over in apartment marketing. Here’s how.

6 Spring Resident Event Ideas

We’ve come up with fun and creative ways to bring your apartment community together.