Blog
What Renters Want with Jessica Fiur: Whole Foods is Getting a Tattoo Parlor. Should Multifamily?
Should multifamily specifically target Millennials?
What Renters Want with Jessica Fiur: 5 Secrets to Appeal to Boomers Who Are Looking to Downsize
Baby Boomers are a huge part of the rental market right now. What are you doing to attract them?
Guest Blog: 5 Tips to Improve Your Virtual Tour
The modern apartment unit is breathtaking, and it has arrived in 2016 due to a delicate balance between resident demand and developer innovation. However, past the glistening skyscrapers and polished workout facilities, there is a less glamorous world of real estate that still very much exists today—The Virtual Tour.
What Renters Want with Jessica Fiur: The Playboy Mansion and When a Roommate Just Won’t Leave
One of the conditions of sale for the Playboy Mansion is that Hugh Hefner still gets to live there. In multifamily, what do you do when a roommate leaves and the other wants to stay—and bring in a new roommate?
Guest Post: 3 Marketing KPIs to Track Instead of ‘Vanity Metrics’
“Vanity” metrics are just that; popular bits of data played up by competitors or in the news, but at the end of the day, they don’t have a substantial impact on your bottom line.
What Renters Want with Jessica Fiur: Powerball Regret: Ultimate Apartment Luxury That Could Have Been
If you won the Powerball jackpot or money was no object, what amenities or features would you add to your community or implement if you were building a community from the ground up?
What Renters Want with Jessica Fiur: How to Get Your Residents [More] Excited for Star Wars
Here are some tips to get your community into a Star Wars: The Force Awakens mood.
What Renters Want with Jessica Fiur: Should Apartments Have ‘No Tipping’ Policies?
Some restaurants are banning tipping. Should the multifamily industry follow?
What Renters Want with Jessica Fiur: What to Do When One Resident is Ruining it for Everyone
Some suggestions for when you catch a resident breaking the community rules.
What Renters Want with Jessica Fiur: Package Management is the New Black (But What Will be in Style Next?)
Package management is hot right now. But what will be the next big trend in multifamily amenities?