Blog
What Renters Want with Jessica Fiur: Employees Not Getting Along? 3 Tips from Guns N’ Roses
What do you do when multifamily employees are letting their personal issues interfere with their work? Well, you look to Guns N’ Roses. Obviously.
What Renters Want with Jessica Fiur: What About Gen X?
Why is this large market ignored in apartment marketing?
What Renters Want with Jessica Fiur: A Dog as an Amenity?
Some communities are offering a “house dog” as unofficial mascots and as an amenity for residents. Would you consider this amenity?
What Renters Want with Jessica Fiur: 5 Apartment Marketing Tips from The Bachelor
Surprisingly, there are some marketing and leasing tips we can learn from this wildly popular show.
What Renters Want with Jessica Fiur: New Facebook Emojis and Getting Resident Feedback
Facebook improved its “like” button, giving people more options to show their feelings. Is it time for multifamily to do the same?
What Renters Want with Jessica Fiur: Whole Foods is Getting a Tattoo Parlor. Should Multifamily?
Should multifamily specifically target Millennials?
What Renters Want with Jessica Fiur: 5 Secrets to Appeal to Boomers Who Are Looking to Downsize
Baby Boomers are a huge part of the rental market right now. What are you doing to attract them?
Guest Blog: 5 Tips to Improve Your Virtual Tour
The modern apartment unit is breathtaking, and it has arrived in 2016 due to a delicate balance between resident demand and developer innovation. However, past the glistening skyscrapers and polished workout facilities, there is a less glamorous world of real estate that still very much exists today—The Virtual Tour.
What Renters Want with Jessica Fiur: The Playboy Mansion and When a Roommate Just Won’t Leave
One of the conditions of sale for the Playboy Mansion is that Hugh Hefner still gets to live there. In multifamily, what do you do when a roommate leaves and the other wants to stay—and bring in a new roommate?