Blog
What Renters Want with Jessica Fiur: Why You DON’T Want to Be a ‘Rock Star’ Property Manager
There is a lot of advice out there on how to be a “rock star” property manager. That’s the last thing you should want.
Guest Post: How to Create Powerful Brands and Boost Leasing for Multifamily Properties
By Jamie Matusek and Christy McFerren, Catalyst Branding. The term alone evokes a myriad of thoughts, definitions and even feelings. Many people see branding as a logo, a color palette and maybe a few iconic photos rolled out into marketing materials that should sell their product or service. These are all pieces of the branding puzzle to be certain, but they are more like fruit than roots. True branding starts much deeper and begins well before design elements are created. Throughout my 15-plus years of marketing experience, I have helped many organizations understand the difference between what they perceive branding…
What Renters Want with Jessica Fiur: Revisiting Visible Tattoos and Piercings in a Multifamily Community
What are your thoughts on visible tattoos and piercings on your multifamily employees?
What Renters Want with Jessica Fiur: Game of Thrones, Breaking Bad and More TV Inspiration for Property Management
A lot of the popular shows that are out now or streaming can provide you with some great property management tips.
What Renters Want with Jessica Fiur: Does Your Building Have this Critical Aspect to Attract Renters?
Does your community offer good cell service? It needs to.
Are You Trying to Lease Apartments Without Hash Browns?
Are you trying to lease apartments or keep your residents happy, but missing out on a key element?
In the Age of High-Tech, Low- and No-Tech Amenities Still Have Their Place
What “no-tech” amenities do you offer at your community?
Why You Should Use Snapchat for Apartment Marketing (I’m Looking at You, Student Housing!)
Take advantage of this insanely popular social media platform.
What Renters Want with Jessica Fiur: The Benefit of (Actually) Free Resident Programs
You might pay a little extra in the short-term, but it can pay off for you big time in the long-term.
What Renters Want with Jessica Fiur: Should You Have a Personal Social Media Policy for Property Managers?
Could posts on personal social media sites offend residents?