Blog
Guest Post: 3 Marketing KPIs to Track Instead of ‘Vanity Metrics’
“Vanity” metrics are just that; popular bits of data played up by competitors or in the news, but at the end of the day, they don’t have a substantial impact on your bottom line.
What Renters Want with Jessica Fiur: Powerball Regret: Ultimate Apartment Luxury That Could Have Been
If you won the Powerball jackpot or money was no object, what amenities or features would you add to your community or implement if you were building a community from the ground up?
What Renters Want with Jessica Fiur: How to Get Your Residents [More] Excited for Star Wars
Here are some tips to get your community into a Star Wars: The Force Awakens mood.
What Renters Want with Jessica Fiur: Should Apartments Have ‘No Tipping’ Policies?
Some restaurants are banning tipping. Should the multifamily industry follow?
What Renters Want with Jessica Fiur: What to Do When One Resident is Ruining it for Everyone
Some suggestions for when you catch a resident breaking the community rules.
What Renters Want with Jessica Fiur: Package Management is the New Black (But What Will be in Style Next?)
Package management is hot right now. But what will be the next big trend in multifamily amenities?
What Renters Want with Jessica Fiur: Why You DON’T Want to Be a ‘Rock Star’ Property Manager
There is a lot of advice out there on how to be a “rock star” property manager. That’s the last thing you should want.
Guest Post: How to Create Powerful Brands and Boost Leasing for Multifamily Properties
By Jamie Matusek and Christy McFerren, Catalyst Branding. The term alone evokes a myriad of thoughts, definitions and even feelings. Many people see branding as a logo, a color palette and maybe a few iconic photos rolled out into marketing materials that should sell their product or service. These are all pieces of the branding puzzle to be certain, but they are more like fruit than roots. True branding starts much deeper and begins well before design elements are created. Throughout my 15-plus years of marketing experience, I have helped many organizations understand the difference between what they perceive branding…
What Renters Want with Jessica Fiur: Revisiting Visible Tattoos and Piercings in a Multifamily Community
What are your thoughts on visible tattoos and piercings on your multifamily employees?
What Renters Want with Jessica Fiur: Game of Thrones, Breaking Bad and More TV Inspiration for Property Management
A lot of the popular shows that are out now or streaming can provide you with some great property management tips.