Blog
MFI: Forget Your Rep, Worry About Mine!
Here’s a hard truth; residents could care less about the jobs that we do. Residents have no clue what a day in the life of a multifamily professional entails. I should know – I used to be one of them. As a resident, I thought management teams had the easiest jobs in the world. Planning parties, answering the phone, maybe showing an apartment here and there, how hard could that be? You can only imagine how quickly and dramatically that theory was eviscerated the day I began working onsite. Management teams are a special breed. At its core, teams do…
75 Percent of All New Apartments in 2015 Were High-End
RENTCafe examines national luxury housing development trends.
Airbnb: 3 Pros and 4 Cons for Multifamily
As a property manager, should you allow residents to participate in Airbnb or use the service yourself for vacant units?
MFI: Epidemic in Third Party Management
Executives within management firms who are not coaching their management teams on financial metrics are doing a disservice to the career development of their associates; promoting a gap between owners and management teams; reducing owner confidence in management team capabilities; and losing a competitive advantage over rivaling third party managers.
What Renters Want with Jessica Fiur: Employees Not Getting Along? 3 Tips from Guns N’ Roses
What do you do when multifamily employees are letting their personal issues interfere with their work? Well, you look to Guns N’ Roses. Obviously.
What Renters Want with Jessica Fiur: What About Gen X?
Why is this large market ignored in apartment marketing?
What Renters Want with Jessica Fiur: A Dog as an Amenity?
Some communities are offering a “house dog” as unofficial mascots and as an amenity for residents. Would you consider this amenity?
What Renters Want with Jessica Fiur: 5 Apartment Marketing Tips from The Bachelor
Surprisingly, there are some marketing and leasing tips we can learn from this wildly popular show.
What Renters Want with Jessica Fiur: New Facebook Emojis and Getting Resident Feedback
Facebook improved its “like” button, giving people more options to show their feelings. Is it time for multifamily to do the same?