Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
Rental Fraud: 3 Ways to Avoid Being a Victim
Incidents are spiking, and they are both costly and disruptive for multifamily communities.
How to Incorporate Color Into Your Community
Tips and tricks to help with your apartment staging and marketing.
Marketing 101: How to Develop a Top-Notch Team
Tips for training your department—no matter the size.
5 Multifamily Marketing Budget Essentials
Even if you’re already completed your community budgets, it’s smart to review them at the end of the year.
3 Tips for Disaster Preparation Plans at Multifamily Communities
Proactive measures can help mitigate the physical and emotional impacts of catastrophic weather events.
4 Ways to Use AI to Improve Your Apartment Marketing
Tips from experts for greater efficiency and profitability.
6 Digital Marketing Mistakes in Multifamily—And How to Avoid Them
Slipups happen, but they can impact both your occupancy rate and your bottom line.
Pangea Properties Flexes Its Muscle
Tips and insights from the award-winning apartment owner and manager.
Maximizing ILS Sites to Turn Leads Into Leases
Why internet listing services need to be a key tool in your multifamily marketing arsenal.
Best Practices for Marketing Apartment Communities to Multiple Generations
What to do when the needs, wants and behaviors of your target residents vary by age.