Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
Case Studies in Multifamily Amenity Design
COVD-19 has accelerated residents’ desire to live, work, play and shop at home. Here’s how two buildings are responding to heightened demands.
ORA Scores: What They Are and How to Improve Them
Find out how to boost your property’s NOI by increasing its online reputation assessment score.
Case Studies in Passive House Design
How this strategy improves the indoor environment and maximizes energy savings.
Top Tips for Tip-Top Virtual Tours
The success of any type of virtual apartment tour depends on doing it right. Here are some best practices with proven success.
How to Make the Most of Photos, Videos in Multifamily Marketing
Necessary, essential, critical—these are the words multifamily property owners and managers use when asked how important visuals are to their digital marketing strategies.
Why Chatbots Are a Must-Have for Multifamily Marketing
More and more apartment marketers are adopting evolving technologies to engage with prospects and convert them to leads.
5 Tips for Successfully Renaming Apartment Communities
Looking to rebrand your latest multifamily acquisition? Here’s how to choose the right name and why that matters.
Homebuilders Chase SFR Market
Entry and exit points abound for companies that want to create supply for the red-hot single-family home market.
The Extra Mile: How COVID-19 Is Changing On-Site Management
Residential property managers wear many hats on behalf of their investor clients. Now add caregiver.
School, Church Reborn as Mixed-Income Complex: Case Study
Units in the new building are contemporary, while the church apartments incorporate some of the historical elements of the original building.