Apartment Community’s Unique Digital Passport Program Drives Website Traffic, New Leases
How an innovative marketing program is producing results for a community in Portland, Ore., and local businesses.
Photo credit: Multifamily Insiders
Like in many parts of the country, local downtown businesses have endured tremendous challenges caused by the COVID-19 economy. For many, operations have had to pivot, and in heartbreaking fashion, others have shut down completely.
Downtown Portland is no different. But with recent vaccine news leading to optimism, and the partnership help delivered by one apartment community, things are looking brighter in 2021.
NBP Capital’s Director of Brand Marketing Sydney Webber last spring noticed that her buoyant neighborhood started to look a lot different when the onset of COVID-19 took grip.
She had an idea. To support the area and provide benefits to her residents at Meetinghouse, a 232-unit garden-style community, Webber created a digital passport coupon book in partnership with many nearby merchants in the Sellwood-Moreland neighborhood. From sushi to skating and for coffee and pets, the passport’s offers variety.
