Apartment operators spend thousands of dollars and thousands of hours training their onsite leasing professionals. Faced with the new (temporary) normal of reliance on live online property tours, there’s no reason to rely on guesswork and your agent’s smartphone to get this right.
Virtual tours are not the same as self-guided tours and certainly aren’t the same as walking tours. Those points were made by apartment expert Lisa Trosien during a recent webinar on the topic as part of her Speedy Solutions program. It was hosted by the Triad Apartment Association.
And while recent statistical data show that traffic is picking up again, this doesn’t mean that virtual tours are winding down. These types of tours will remain a desired alternative in the future for out-of-town prospects, or for those who might still be hesitant to relax social distancing.
Practice, Practice, Practice
There are many commonsense points that apartment communities might be overlooking if they haven’t adequately thought this through.
“It’s not just walking around with your phone taking video,” Trosien said. “You need to plan. Storyboard it. Practice it.”