ViewPoint

  • Improving the Multifamily Demand Funnel

    Working the renter journey can be the key to more efficient conversions, higher occupancies, optimal rent growth and ultimately greater NOI.

    Marketing 21 November 2017 18:53
  • Capturing the Market With Nationwide Branding

    Nadel Architects executive vice president Dale Yonkin identifies how developers and operators can benefit from creating a national brand for their apartment communities.

    Marketing 21 November 2017 18:26
  • Solutions to Ease the Affordable Housing Crisis

    The affordable housing crisis affects nearly every community in the country. Jonathan Wolf of Wendover Housing Partners offers some solutions to speed up the building process and help meet the demand for more options.

    Affordable 21 November 2017 17:10
  • Please Don’t Go: How to Retain Long-Term Renters

    Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of delivering a five-star experience that leads to a stronger community and connects with residents on a new level.

    Operations 21 November 2017 16:28
  • Don’t Sleep Through the Slow Season

    It can be tempting for multifamily marketers and individual apartment communities to view the slow season as the off-season, but that can have potentially damaging repercussions. Industry experts weigh in on how to stay active during those months to kick-start leasing.

    Marketing 17 November 2017 18:52
  • Reject Unwanted Residents by Keeping Rodents Out

    Glen Ramsey of Orkin lays out tips to prepare your multifamily property before rats and mice make themselves at home.

    Operations 13 November 2017 17:42
  • Prepping for the Holiday Package Management Rush

    For a community manager and onsite team, abundant holiday packages can be a lot to handle over a short period of time. Georgianna Oliver of Package Concierge offers tips on how to make this process more manageable during one of the busiest times of the year.

    Operations 09 November 2017 20:33
  • The Perks of Updating Apartment Communities

    To appeal to renters, developers are enhancing existing apartment buildings with popular amenities and services found at the newest luxury developments.

    Operations 09 November 2017 18:56
  • How to Leverage Social Media to Increase Resident Satisfaction

    Scott Wickman of Western National Property Management discusses three strategies for properties managers to best utilize their social media accounts.

    Operations 09 November 2017 16:49
  • 6 Steps to Improve & Sustain NOI

    Real estate managers can significantly improve asset value by controlling variable expenses. Laila Partridge of WegoWise shares how owners and managers can get on the fast track to scalable and sustainable savings.

    Operations 07 November 2017 15:37
  • The Future of Apartment Demand

    New research into today’s renters’ preferences suggests how apartments might be reshaped in the future. NMHC's Rick Haughey examines this issue.

    Operations 01 November 2017 16:00
  • Effective Online Reputation Management

    More than 91 percent of prospects rely on online reviews and ratings when searching for their next apartment home. Dawn Miller of ROSS Management Services provides tips on how to execute an effective online reputation management program.

    Marketing 31 October 2017 13:00
  • Making the Most of Market Disruption in Property Management

    As an experienced and tenured regional owner/operator, we watched massive market changes and began to wonder where all of this was going. What would be the result of this seismic shift? Mark Fogelman, president of Fogelman Properties, examines the property management market.

    ViewPoint 30 October 2017 18:48
  • Marketing Case Study: Iowa’s First Urbanism Development

    By Jessica Johnson Prairie Trail is one of the first communities in Iowa to embrace the concept of New Urbanism development, which cultivates with diverse and distinctive homes, neighborhood stores, offices, schools and parks. This walkable development boasts more sidewalks and trails to connect it to the City of Ankeny. At

    ViewPoint 27 October 2017 18:49
  • Why Reputation Matters

    Reputation management is an essential practice in the multifamily industry and fundamental to the success of a community. Joe Greenblatt, president & CEO of Sunrise Management, explains how to optimize apartment reviews.

    Operations 26 October 2017 19:31