Viewpoint
The Evolution of Lead Generation
Ways to capture the attention of prospective renters and the evolution of generating leads continue to change. Beth Tuttle of LMC offers some ideas on the current state of lead generation in the multifamily industry.
Green Financing and the Triple Bottom Line
Fannie Mae is shaking up the multifamily lending space with industry-leading investment in environmental sustainability, says the GSE’s EVP Jeff Hayward.
Amenities You Need to Attract the Modern Renter
Common-area features play a growing role in how prospective residents choose what apartments to live in. Lecia Anderson of JVM Realty Corp. highlights the popular features that cater most to today’s residents.
Secondary Markets Present Strong Opportunities
Investing in markets outside the core presents an opportunity to capitalize on the demand for downtown assets without the downtown address. Stephen Catarinella of CAPREIT discusses what factors to consider when acquiring communities in these areas.
Above Ambiance: Aromatherapy in Senior Housing
The award-winning Essence program has proven to alleviate stress, anxiety and depression, while supporting healthy digestion and positive emotional responses, for residents of The Sheridan at Lakewood Ranch, a senior living community in Bradenton, Fla.
How Technology Enhances Pre-Purchase Inspections
Only by leveraging new technologies like mobile apps, cloud storage and automated reporting can inspections deliver real value to buyers, sellers and lenders.
Investors Look to Chicago as a Safe Haven
An expert from Marcus & Millichap reveals why small-balance multifamily owners should look to the Windy City, including the area’s cap rates, price per unit and gross rent multipliers.
3 ‘Must Do’s’ for Converting Historic Buildings into Affordable Housing
The current economy encourages nonprofit housing developers to convert historic buildings into affordable homes. Frances Ferguson, vice president of real estate programs at NeighborWorks America, shares some tips on how to avoid the main obstacles in doing so.
Lease-Ups in a Down Market
A dip in the market is inevitable at some point, and those best prepared to take it on will have a distinct advantage over their competitors. Megan Mahoney of LMC gives a few key pieces to consider when planning for unknown conditions.
Chatbots, Multifamily & Millennials
The goal of artificial intelligence is to make our lives easier, so it makes sense that industries across the board are exploring ways to apply it. This trend has intriguing implications for the multifamily sector.