Viewpoint
Key Marketing Tactics to Ensure Full Occupancy
Property managers and staff can expand their initiatives to drive new leases in a variety of ways. Alexis Krisay, Serendipit Consulting’s co-founder & president of marketing, offers some strategies.
4 Ways to Embrace Disruptive Technologies
Multifamily developers must embrace these new tools to maximize unit sales and pricing, especially in the luxury condo market.
Incident Inside a Resident’s Unit? Here’s the Landlord’s Obligation
When residents seek damages for injuries occurring in their own apartments, property owners can save time and money by knowing the extent of their duty to enter the unit to inspect a condition or make a repair, according to attorney Amanda Podlucky.
Multifamily Markets Positioned to Win in 2018
Above-trend population increases and job gains in non-gateway cities are generating strong investor and resident demand for multifamily housing, explained IRT Chairman & CEO Scott Schaeffer. Here are three such markets poised to benefit from this trend in 2018.
How to Diversify Your Portfolio With Senior Housing
With multifamily development slowing, it is the perfect time for developers to invest in other real estate sectors.
How to Integrate Instagram Stories Into Your Social Media Program
Eight tips on how to make your Instagram Stories stand out to prospective residents and get current ones more involved in the community.
Retention Through Maintenance Relationships
Today’s renters want more than a skilled technician who replaces the faucet quickly—they want a skilled technician with a friendly smile. Below are some ways multifamily operators can prepare maintenance staff to build meaningful partnerships with residents.
An Enigma Surrounding 3 Positive Signs for Affordable Housing in 2018
Uncertainty surrounding various tax credit programs is causing many in the market to question their development pipelines.
Delivering on the Promise of a Healthy Home
Residents are now demanding better information about the environmental health standards inside their homes. Erin Hatcher of AMLI Residential shares how developers can use environmental performance statistics to drive rentals.
5 Multifamily Development Trends Shaping 2018
Dan Doyle, senior vice president of development at The Beach Co., offers his take on the key areas shaping the industry in the coming year, including renter segmentation, community engagement and customer service.