Viewpoint
Keeping Your Onsite Associates in the Fold
Industry experts offer tips on how to minimize leasing team turn-over rates and build a cohesive group that will drive operating performance at communities.
Creating Affordable Student Housing
Modular construction is changing the notion of how building projects come together, and contain costs, ensure quality and provide a host of additional benefits that minimize the disruption to college campuses while delivering the housing needed.
Customer Service Campaigns to Retain Residents
Beth Tuttle of LMC shares best practices for marketing to current renters, focusing on renewals to keep occupancy rates high.
Tax Reform Promises Mixed Impact on Housing Sector
The Tax Cuts and Jobs Act is the most monumental tax change in 30 years. What does it mean for multifamily?
Insider Knowledge for Designing Senior Communities
Veteran executive Paul Saks of LandSouth Construction discusses mistakes developers make—and how to avoid them.
Exterior Design Trends on the Rise
Jules Escalona of Straight Designs discusses key color palettes for multifamily, how to design by location and the impact of outdoor living.
Exploring Precast Concrete’s Potential
For 28 Grand in Detroit, approximately 90 percent of the project was constructed using the product, which that enabled developer Bedrock to meet an aggressive construction time frame while incorporating the necessary façade aesthetic. Would this work for your project?
Key Marketing Tactics to Ensure Full Occupancy
Property managers and staff can expand their initiatives to drive new leases in a variety of ways. Alexis Krisay, Serendipit Consulting’s co-founder & president of marketing, offers some strategies.
4 Ways to Embrace Disruptive Technologies
Multifamily developers must embrace these new tools to maximize unit sales and pricing, especially in the luxury condo market.
Incident Inside a Resident’s Unit? Here’s the Landlord’s Obligation
When residents seek damages for injuries occurring in their own apartments, property owners can save time and money by knowing the extent of their duty to enter the unit to inspect a condition or make a repair, according to attorney Amanda Podlucky.









