Viewpoint
Retention Through Maintenance Relationships
Today’s renters want more than a skilled technician who replaces the faucet quickly—they want a skilled technician with a friendly smile. Below are some ways multifamily operators can prepare maintenance staff to build meaningful partnerships with residents.
An Enigma Surrounding 3 Positive Signs for Affordable Housing in 2018
Uncertainty surrounding various tax credit programs is causing many in the market to question their development pipelines.
Delivering on the Promise of a Healthy Home
Residents are now demanding better information about the environmental health standards inside their homes. Erin Hatcher of AMLI Residential shares how developers can use environmental performance statistics to drive rentals.
5 Multifamily Development Trends Shaping 2018
Dan Doyle, senior vice president of development at The Beach Co., offers his take on the key areas shaping the industry in the coming year, including renter segmentation, community engagement and customer service.
Open Software Platforms in Multifamily
The adoption of the term “open platform” in the business world is in fact an attempt to mirror the remarkable success of the open platform model in enterprise software—in particular, enterprise resource planning.
Improving the Multifamily Demand Funnel
Working the renter journey can be the key to more efficient conversions, higher occupancies, optimal rent growth and ultimately greater NOI.
Capturing the Market With Nationwide Branding
Nadel Architects executive vice president Dale Yonkin identifies how developers and operators can benefit from creating a national brand for their apartment communities.
Solutions to Ease the Affordable Housing Crisis
The affordable housing crisis affects nearly every community in the country. Jonathan Wolf of Wendover Housing Partners offers some solutions to speed up the building process and help meet the demand for more options.
Please Don’t Go: How to Retain Long-Term Renters
Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of delivering a five-star experience that leads to a stronger community and connects with residents on a new level.
Don’t Sleep Through the Slow Season
It can be tempting for multifamily marketers and individual apartment communities to view the slow season as the off-season, but that can have potentially damaging repercussions. Industry experts weigh in on how to stay active during those months to kick-start leasing.