Viewpoint
Technologies Seniors Want and What Senior Housing Offers
When it comes to technology, the expectations of a “senior” in 2018 are not the same as five or 10 years ago. An expert details what to include in housing to appeal to this demographic.
Search & Social: The Newest Marketing Power Couple
Whether it’s through an Internet Listing Service, Snapchat, Instagram, Facebook or Google, multifamily marketers are challenged more than ever to reach and engage a wide array of audiences across a multitude of platforms.
How to Reduce HUD Compliance Anxiety
The burden of compliance can be costly and overwhelming. Jennifer Estrada of Gorfine, Schiller & Gardyn offers some tips to relieve the stress while achieving success.
5 Tips for Investing in Multifamily
Here’s what an expert is seeing for the second half of 2018 that can help you navigate your next—or first—building investment.
Overcoming Common Rezoning Roadblocks in Tampa Bay
Land inventory is low and market demand is high. This is causing a renewed interest in rezoning property of all types, across the spectrum of uses throughout the region.
Marketing to Multiple Generations
Today’s renter pool comprises a wide range of ages that can pose challenges to developers, owners and operators. Eric Clark of Bainbridge Cos. shares four tips on how communities can appeal to anyone.
Solar’s Future Is Bright in Mid-Rise Multifamily
Paige Humecki of AMLI Residential highlights the benefits of solar energy within the market and gives tips on how to implement this into a community.
Keeping Your Onsite Associates in the Fold
Industry experts offer tips on how to minimize leasing team turn-over rates and build a cohesive group that will drive operating performance at communities.
Creating Affordable Student Housing
Modular construction is changing the notion of how building projects come together, and contain costs, ensure quality and provide a host of additional benefits that minimize the disruption to college campuses while delivering the housing needed.
Customer Service Campaigns to Retain Residents
Beth Tuttle of LMC shares best practices for marketing to current renters, focusing on renewals to keep occupancy rates high.