Viewpoint
Open Software Platforms in Multifamily
The adoption of the term “open platform” in the business world is in fact an attempt to mirror the remarkable success of the open platform model in enterprise software—in particular, enterprise resource planning.
Improving the Multifamily Demand Funnel
Working the renter journey can be the key to more efficient conversions, higher occupancies, optimal rent growth and ultimately greater NOI.
Capturing the Market With Nationwide Branding
Nadel Architects executive vice president Dale Yonkin identifies how developers and operators can benefit from creating a national brand for their apartment communities.
Solutions to Ease the Affordable Housing Crisis
The affordable housing crisis affects nearly every community in the country. Jonathan Wolf of Wendover Housing Partners offers some solutions to speed up the building process and help meet the demand for more options.
Please Don’t Go: How to Retain Long-Term Renters
Attracting a new customer is five times more expensive than retaining an existing one. This underlines the importance of delivering a five-star experience that leads to a stronger community and connects with residents on a new level.
Don’t Sleep Through the Slow Season
It can be tempting for multifamily marketers and individual apartment communities to view the slow season as the off-season, but that can have potentially damaging repercussions. Industry experts weigh in on how to stay active during those months to kick-start leasing.
Reject Unwanted Residents by Keeping Rodents Out
Glen Ramsey of Orkin lays out tips to prepare your multifamily property before rats and mice make themselves at home.
Prepping for the Holiday Package Management Rush
For a community manager and onsite team, abundant holiday packages can be a lot to handle over a short period of time. Georgianna Oliver of Package Concierge offers tips on how to make this process more manageable during one of the busiest times of the year.
The Perks of Updating Apartment Communities
To appeal to renters, developers are enhancing existing apartment buildings with popular amenities and services found at the newest luxury developments.
How to Leverage Social Media to Increase Resident Satisfaction
Scott Wickman of Western National Property Management discusses three strategies for properties managers to best utilize their social media accounts.