New York—RealDirect.com announced their expansion into a new office and the addition of three new agents. More than a year out of beta, the firm’s alternative real estate model is growing successfully in New York City.
RealDirect.com’s new office is located in the Flatiron District.
The company is also adding three experienced professionals to the team, with plans to hire further.
The newest members of the RealDirect.com team are Olga Alexander, as the neighborhood expert and leading sales agent for the Lenox Hill. Previously Olga was an agent at CitiHabitats.
Leia Furer joins RealDirect.com as the neighborhood expert and leading sales agent for the West Village. Before joining RealDirect.com, Leia was an agent at Prudential Douglas Elliman.
Ari Martin joins the RealDirect.com team as the neighborhood and leading sales agent for Chelsea. Ari was formerly an agent at TOWN Residential.
RealDirect.com’s ongoing expansion follows the launch of a new interface and search tools that lead users to their ideal matches faster. With the recent launch, RealDirect.com has seen a significant rise in user sign-ups and a greater interest in their services and tools.
To make their alternative model even more efficient for users, they have built new functions that bring together (1) industry-first compatibility rankings, (2) a lasso tool and (3) a more personalized search criteria. Each tool is designed to provide a more personalized, instinctive way to search for homes and analyze the market.