MHN Special Report: The Gen Z Factor in Multifamily
Get valuable insights into this fast-rising and influential group of renters.
Image by Srdjan Pav/iStockphoto.com
By the end of this decade, Generation Z is expected to account for the largest group of renters. That has enormous implications. As one expert notes: “Generation Z is on the cusp of reshaping the rental market as they leave the nest in increasing numbers.”
Technology plays an unprecedented role in their habits and preferences. But Gen Z’s approach to life, work and play has also been strongly influenced by pandemic-related disruption. They have a drive to stay connected—and they know the value of a dollar.
This MHN special report provides valuable insights that will give you a leg up in attracting and serving younger renters.
Key topics covered include:
- Values shaping Gen Z’s preferences
- Favorite amenities and lifestyle features
- The impact of technology
- Tips for marketing to digital natives
- How this generation takes care of business
And for additional insights, don’t miss How Well Do You Know the Gen Z Renter?, our webinar featuring Anne Baum, director of marketing at Towne Properties.
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