How Well Do You Know the Gen Z Renter?
Watch this webinar with Anne Baum of Towne Properties for actionable insights on understanding these residents and enhancing their living experience.
You might think you know your youngest renters. But chances are, you don’t know them as well as you should. Get ready to truly understand Gen Z. With their distinct preferences and tech-first mindset, they are redefining what it means to be a renter. From how they look for a place to live to which amenities they use, understanding Gen Z’s habits can help you stay ahead.
In this webinar, Paul Rosta, Multi-Housing News executive editor, spoke with Anne Baum of Towne Properties about what makes Gen Z tick, what they’re looking for in a home and how you can create an irresistible living experience that wins them over. They discussed:
• The deciding factors for Gen Z when choosing an apartment
• Strategies that attract and retain young renters
• What amenities they’re willing to pay more for
• How to keep up with Gen Z’s evolving needs and expectations
Panelists:
Anne Baum
Director of Marketing
Towne Properties
Paul Rosta
Executive Editor
Multi-Housing News
Sponsored by:
