‘On the Ground’ with Eric Brown: Why Are You Poking Your Best Customers in the Eye?

Are you raising the rent across the board on each renewal? If you are, you are poking your best customers in the eye at lease renewal.

I posted a question this week on Facebook regarding rent increase that turned into a 35-comment thread. I think most apartment marketers are seeing rent increases, which is good, very good. While everyone agrees rent increases have been a long time in coming, they are finally starting to take hold as the economy recovers. The question becomes what to do with renewals, which is where the conversation heated up.

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