‘On the Ground’ with Eric Brown: Branded Media’s Hidden Benefits
There is something known as the corridor of opportunity. The gist is that many times some of the greatest fruit bears itself once we are already immersed in a process.
When we talk to apartment marketers about building out their branded media for their apartment portfolio, there is typically much skepticism. Which is understandabe, as marketing that works effectively today is very different from what worked yesterday and our beloved apartment industry is pretty slow to react.
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