Marketing
SPECIAL REPORT: New Social Media and SEO Strategies
At the recent National Apartment Association Education Conference and Exposition in Boston, panelists at the session “Analyzing and Optimizing Your Online Marketing Strategies” discussed tips to get the most out of social media and make property websites the most effective in terms of search.
Yardi Introduces Mobile Leasing Tool for Tablets
In today’s increasingly mobile world, prospects and residents are looking for communities that utilize innovative technology
TODAY’S DEALS: IPA Lands Listing Rights for Long Beach Asset
IPA lists a 206-unit property; NorthMarq Capital arranges a $21.1 million construction/perm loan and $10.2 million in joint venture financing for Dallas property; and Hudson Realty Capital funds a $6 million construction loan in Brooklyn, N.Y.
Social/Mobile/Local
21st Century word-of-mouth marketing is actionable, trackable and authentic.
MHN Facebook Chat with Kate Good
Marketing expert Kate Good recently participated in a live chat on the MHN Facebook page to answer readers’ questions.
TRANSCRIPT: Facebook Chat with Marketing Expert Kate Good
Marketing expert Kate Good recently participated in a live chat on the MHN Facebook page to answer readers’ questions.
Join a Live Facebook Chat with Marketing Expert Kate Good on June 5th
Multifamily marketing expert Kate Good, one of the founders of Apartment All Stars, a national apartment sales and marketing seminar tour, will be taking over the Multi-Housing News Facebook page http://www.facebook.com/MHNonFB on June 5th at 2 p.m. EST, to answer all of your questions.
MHN TV: Millennials Want Customized Apartments
KTGY Principal Manny Gonzalez, AIA LEED AP, shares insights about unit customization. In order to stay competitive, apartment owners and operators will need to steer away from the one-size-fits all approach by allowing renters to customize their spaces with movable walls, accent walls in a variety of colors and other options.
MHN TV: Kate Good Describes Creative Tactics for New Lease Ups
At AIM 2012, Kate Good provides case studies from unique marketing campaigns as examples of how to attract new residents.