Marketing
TODAY’S DEALS: HFO Completes $23M in Pacific Northwest Sales
HFO completes five sales; and Beech Street closes a $14.2 million Fannie Mae DUS loan to refinance a four-property portfolio in Brooklyn, N.Y.
TODAY’S DEALS: $45M Workforce Housing Community Opens in Florida
A 300-unit workforce housing project opens strong in Florida; HFF secures a $47.8 million three-year ARM through bank; and Newmark Grubb Knight Frank closes a $3.4 million bank-owned sale.
TODAY’S DEALS: Campus Crest Completes the Purchase of Two JV Properties
Campus Crest Communities acquires a full interest in two joint venture properties; Marcus & Millichap lists a luxury rental in Valdosta, Ga.; and George Smith Partners arranges $15.2 million in debt and equity financing for a Denver high-rise.
SPECIAL REPORT: New Social Media and SEO Strategies
At the recent National Apartment Association Education Conference and Exposition in Boston, panelists at the session “Analyzing and Optimizing Your Online Marketing Strategies” discussed tips to get the most out of social media and make property websites the most effective in terms of search.
Yardi Introduces Mobile Leasing Tool for Tablets
In today’s increasingly mobile world, prospects and residents are looking for communities that utilize innovative technology
TODAY’S DEALS: IPA Lands Listing Rights for Long Beach Asset
IPA lists a 206-unit property; NorthMarq Capital arranges a $21.1 million construction/perm loan and $10.2 million in joint venture financing for Dallas property; and Hudson Realty Capital funds a $6 million construction loan in Brooklyn, N.Y.
Social/Mobile/Local
21st Century word-of-mouth marketing is actionable, trackable and authentic.
MHN Facebook Chat with Kate Good
Marketing expert Kate Good recently participated in a live chat on the MHN Facebook page to answer readers’ questions.
TRANSCRIPT: Facebook Chat with Marketing Expert Kate Good
Marketing expert Kate Good recently participated in a live chat on the MHN Facebook page to answer readers’ questions.