Marketing
Tabletop Technology Designed to Boost Occupancy
In our increasingly mobile world, would you be willing to invest in tabletop technology that tethers its users to one spot? What if the tabletop happened to be an enormous and very powerful multi-user touch table?
Are Your Residents Ready for a Color Infusion?
Many apartment properties are still playing it safe with plain vanilla design in order to attract the greatest number of residents. But others are recognizing that bolder design decisions allow the marketing team to target specific demographics, which can lead to greater long-term success. Do you think occupancy can be boosted by taking a design stance rather than trying to please all the residents all the time? Read my “Editor’s Notebook” blog here
Health Care REIT Expands Portfolio
Ohio-based Health Care REIT Inc. has acquired a 192-unit senior housing development in Lake Barrington for $81.7 million from a joint venture between Senior Lifestyle Corp. and Walton Street Capital LLC,
PROFILE: Meet Trump International Realty, The New Residential Brokerage Division
To some fanfare—indeed, on the same day he announced a proposal addressed to President Obama—Donald Trump recently launched Trump International Realty, the residential brokerage division of The Trump Organization.
MHN TV: Interview with Doris Pearlman
Doris Pearlman, MIRM, IIDA, president of Possibilities for Design, shares observations from the MHN 2012 Excellence Awards judging. Memorable entries utilized color blocking to stretch development budgets and interesting art installations to encourage leasing interest.
Urban American Management Expands Veterans Housing Initiative
Urban American Management created VHI two years ago in response to reports of veterans who are unable to find affordable housing when they returned to civilian life, which in some cases leads to homelessness. In addition, qualifying veterans of Iraq and Afghanistan and current service members remain eligible for free rent in the first month of their leases.
‘What Renters Want’ with Jessica Fiur: 6 Ways to Make Thanksgiving Easier for Residents (And Boost Building Morale)
Thanksgiving is a stressful holiday. Here are some ideas on how to make it easier on your residents.
Riverfront Residential Lures Residents With Rent-Free Program
Riverfront Residential has launched a new marketing program to attract new renters called ‘Live Free ‘Til 2013.’ With this program, Riverfront Residential is offering free rent until the end of 2012 for two-bedroom apartments starting at $2,150 at its Riverwalk community in Elmwood Park, N.J.