Marketing
Seattle’s Eco-Friendly Stream Uptown Community Begins Leasing
Stream Uptown, a 118-unit, Class-A, mid-rise apartment community in Seattle’s Uptown enclave, has begun leasing residences. The announcement was made by Stream Real Estate LLC, a Seattle-based company focused on developing multifamily residential properties in the core of the Emerald City.
Selling Spaces
The guidelines for best-in-class leasing offices and model units are changing—are your apartment assets on board?
MHN TV: Renovation/Apartment Investment Landscape
Eric Silverman, managing director and founder of Eastham Capital, shares observations gleaned during his service as a 2012 MHN Excellence Awards judge.
MHN TV: Homeownership is Overrated
MHN Editorial Director Diana Mosher interviews John Kobs, CEO & Co-Founder of apartment search engine ApartmentList.com, which recently released the results of its first quarterly Rentonomics Report.
MHN TV: Winning Spaces on a Budget
MHN Excellence Award judge Manny Gonzalez is a principal at KTGY Architecture + Planning. He shares his observations about successful multifamily projects and trends such as outfitting outdoor common areas with both fire and water features.
Tabletop Technology Designed to Boost Occupancy
In our increasingly mobile world, would you be willing to invest in tabletop technology that tethers its users to one spot? What if the tabletop happened to be an enormous and very powerful multi-user touch table?
Are Your Residents Ready for a Color Infusion?
Many apartment properties are still playing it safe with plain vanilla design in order to attract the greatest number of residents. But others are recognizing that bolder design decisions allow the marketing team to target specific demographics, which can lead to greater long-term success. Do you think occupancy can be boosted by taking a design stance rather than trying to please all the residents all the time? Read my “Editor’s Notebook” blog here
Health Care REIT Expands Portfolio
Ohio-based Health Care REIT Inc. has acquired a 192-unit senior housing development in Lake Barrington for $81.7 million from a joint venture between Senior Lifestyle Corp. and Walton Street Capital LLC,
PROFILE: Meet Trump International Realty, The New Residential Brokerage Division
To some fanfare—indeed, on the same day he announced a proposal addressed to President Obama—Donald Trump recently launched Trump International Realty, the residential brokerage division of The Trump Organization.