Marketing

Multi-Housing News: Inside the November 2014 Issue

Read the articles from the latest digital issue of Multi-Housing News.

The 2014 MHN Excellence Awards Winners

A highlight of our editorial calendar is this annual awards issue where we have the pleasure of announcing a new crop of MHN Excellence Award winners.

Downtown Dadeland Signs New Retail Tenants

Downtown Dadeland has recently completed 33,000 square feet of new leases at its retail component. Five new tenants will join soon according to the new owners of the property.

The Secret to a Successful Resident Event

Looking to scare up some interest at your resident events? Follow the lead of Newport, a multifamily community in Jersey City, N.J., which recently held a successful Halloween carnival. MHN talked to Maya Autret, director of marketing, Newport Associates, before they ran the carnival, and talked about their secrets for well-attended resident programs.

LCOR Suburban DC Apartments Half Leased in Three Months

Though supply is growing, demand for apartments is still strong in metro Washington, D.C., with LCOR reporting that fully half of the units in its Aurora multifamily development are leasing since the property opened in July.

Multi-Housing News: Inside the October 2014 Issue

Read the articles from the latest digital issue of Multi-Housing News.

Integrated Branding

Don’t leave marketing for last.

Making Magic

The first impression received by prospects will largely shape their renting decisions.

CBRE Picked to Market Boynton Beach Rental Property

The CBRE Capital Markets and Institutional Multifamily Group has been chosen as exclusive marketing advisor for the La Costa lakefront apartment community in Boynton Beach, Fla.

What Renters Want with Jessica Fiur: The Simpsons, Family Guy and Multifamily Community Outreach

The Simpsons and Family Guy recently had a crossover episode. Apartment communities could also “crossover.”