Marketing
MC Residential Rolling Out Different Approach to Leasing Tours
Taking the stance that salespeople often get in the way of and create an uncomfortable atmosphere for the consumer, MC Residential is in the process of rolling out a new apartment touring strategy that gives the prospect the opportunity to view apartments without the distraction of leasing staff.
Multi-Housing News: Inside the September 2014 Issue
Read the articles from the latest digital issue of Multi-Housing News.
‘What Renters Want’ with Jessica Fiur: Using U2’s New Album Strategy for Multifamily
U2 just announced their new album and gave it to everyone for free. Why this was a great idea, and why multifamily should follow their lead.
123 on the Park is 50 Percent Leased
The Chetrit Group and Clipper Equity redevelopment 123 on the Park in Brooklyn has surpassed the 50 percent leased threshold after less than three months on the market.
‘What Renters Want’ with Jessica Fiur: Kids of Today’s Renters are Tomorrow’s Renters. Here’s How to Get Them.
When you’re making your market plan, don’t forget to target kids of your current renters.
TML Marketing Two NYC Wall Street Buildings
DTH Capital has appointed TOWN Marketing and Leasing, the leasing arm of TOWN New Development, to serve as the exclusive listing agent for both 63 and 67 Wall Street, two luxury residential buildings located in Manhattan’s Financial District.
Brookline Investment Group Acquires 236-Unit Multifamily Community in Durham for $23.6M; Investcorp Pays $84M for RTP’s Meridian Business Campus
Brookline Investment Group of Aliso Viejo, California is now the new owner of the newly renovated Yorktown Club apartment community in Durham.
18 Park Now Displaying Andrew Zuckerman Art
The KRE Group and Ironstate Development Company have announced that their development 18 Park in Jersey City, N.J., is now displaying the work of renowned photographer Andrew Zuckerman in its lobby and other amenities spaces following the purchase of four of the artist’s works.
D2 Demand Solutions White Paper Addresses Multifamily Email Marketing Opportunities
A recent On-Site-sponsored study released in a D2 Demand Solutions white paper suggests that multifamily operators on the regional and national level may be missing out on email marketing opportunities.