Marketing

Madison Providence Apartment Community Opens Doors to First Residents

Madison Apartment Group, the multifamily operating arm of Equus Capital Partners, welcomed its first residents to its new community last week.

GFI Realty Services Successfully Markets a Multi-Building Portfolio

GFI Realty Services has been named the exclusive sales agent for a 12-building apartment portfolio in the St. Albans neighborhood of Queens, N.Y., with pricing targeted at $5.3 million.

Condos Benefitting From Art

The very trendy U Street corridor in Washington, D.C., is kicking it up a notch with ArtView.

A Sweet Treat on the Market

Aptsandlofts.com has taken on leasing for the Chocolate Factory located at 275 Park Avenue in Clinton Hill in Brooklyn, N.Y.

MHN Interview: How to Find the Ideal Resident for a Community

Chicago-based McCaffery Interests develops creative mixed-used projects that blend comfortable lifestyles with convenient locations and amenities. Digital Marketing Manager Peter Lillis recently spoke with Multi-Housing News about how his team focuses its marketing resources to achieve maximum results.

European Fashion Retailer Signs Long-Term Lease for 677,000 Sq. Ft. Lehigh Valley Warehouse

Primark, a European fashion retailer looking to expand overseas, has officially entered the US market by leasing a 40-acre site in Pennsylvania’s Lehigh Valley industrial market to support its east coast operations.

Bed Bath & Beyond Heading to Brooklyn

After going through a $100 million makeover, the 1.1 million square foot Liberty View Industrial Plaza is rapidly turning into Brooklyn’s most wanted place to lease for retailers.

Brookline Multifamily Property Sells for $50.2 Million

A joint venture between Westbrook Partners and Nordblom Co. sold a multifamily property in Brookline, MA, in a $50.15 million transaction arranged by HFF.

Lincoln Property Company to Manage Parkwood Point Office Building

Lincoln Property Company Southeast has won the exclusive leasing and management assignment for Parkwood Point, the company announced in a news release. The nine-story office building at 2018 Powers Ferry Road is owned by AEW Capital Management.

Marketing Strategies

Three ways to position luxury multifamily assets.