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Guest Blog: Leading the Pack: Technology Trends that Give Multifamily Executives the Modern Edge

By Nat Kunes, Vice President of Product, AppFolio Property Manager In today’s competitive market, multifamily professionals need to bring their “A” game. While the market ebbs...

‘What Renters Want’ with Jessica Fiur: Kids of Today’s Renters are Tomorrow’s Renters. Here’s How to Get Them.

When many apartment marketing teams put together their marketing plans, they usually target adults. OK, sometimes student housing communities will target the students, but...

‘What Renters Want’ with Jessica Fiur: 5 Reasons Renting Trumps Owning (As Told by a Former Renter)

To paraphrase that old commercial for bald guys, "I'm not just an editor for a multifamily publication, I'm also a renter." Or, at...

‘What Renters Want’ with Jessica Fiur: Why You Should Steal the Coca Cola Marketing Plan for Your Apartment Community

Diet Coke is amazing.* You know that as a human being with taste buds, and if you somehow don't like it because you don't...

‘What Renters Want’ with Jessica Fiur: Luxury Student Housing: Friend of Foe

Luxury is the name of the game in the student-housing industry nowadays. Communities feature all sorts of goodies—fitness centers, pools, tanning beds, screening rooms,...

‘What Renters Want’ with Jessica Fiur: Using Pop Culture as a Guide for Staying Relevant in the Apartment Industry

I totally don't know why Katniss would be torn about her feelings for Peeta. I mean, he was always in love with her. And...

‘What Renters Want’ with Jessica Fiur: Why Standard Features are Not Amenities

I wouldn't even consider renting an apartment that didn't have a microwave. It's not that I can't cook. (I can't, but that's neither here nor...

‘What Renters Want’ with Jessica Fiur: 5 Things Apartments Should Copy from Hotels

I don't know about you, but I love staying at hotels. You don't have to make your bed, you get to look at generic...

‘What Renters Want’ with Jessica Fiur: The Futility of Marketing Apartments to Gen Y

"I used to be with it, but then they changed what it was. Now what I'm with isn't it, and what's it seems weird...

Guest Blog: Where There’s Smoke, There’s Lawsuits: Navigating the Marijuana Maze

By Morgan Stewart, Partner, Manly, Stewart & Finaldi In response to the recent article by Multi-Housing News Senior Editor Jessica Fiur, titled: “What Renters Want with...

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