What Renters Want with Jessica Fiur: 5 Ways to Market to Student Renters Without Pandering
Ways to appeal to younger renters in your marketing without sounding like an out-of-touch dinosaur.
What Renters Want with Jessica Fiur: On Behalf of All Millennials, Quit Judging Us!
We want the same apartment amenities as everyone else.
The Accidental Economist with Jack Kern: 10 Things You Can Count on in 2015 Part 2: Demand and Pricing Expectations
An analysis of sales trends shows several very interesting factors that portend how the balance of 2015 will perform.
What Renters Want with Jessica Fiur: 8 ‘Invisible’ Ideas that Will Transform Your Community
Not every aspect of a property manager’s job is sexy. Sometimes, it’s the little things that matter.
The Accidental Economist with Jack Kern: 10 Things You Can Count on in 2015: A View From the Hill
These days Congress is running scared.
The Accidental Economist with Jack Kern: Negative GDP and I’m Smiling
The GDP numbers were revised downward to show that the 1st quarter is negative under 1 percent, effectively muting a prior announcement by the Bureau of Labor Statistics.
What Renters Want with Jessica Fiur: Apartment Birthday Party Problems Solved
It’s often difficult to host a birthday party at an apartment community. Here’s how to make it easier for your residents.
Guest Post: Creating Active Adult Communities that Withstand the Test of Time
By David Smith, Florida Division President, AV Homes Baby boomers are known for their commitment to progress, and their pursuit of revolutionary new ideas. It is only fitting, then, that the generation that redefined activism decades ago is changing what it means to be an active adult today. As developers, managers, board members and property owners know, 55-plus communities are evolving dramatically, employing thoughtful new design elements, a range of highly customized amenities and even a new approach to marketing. The most successful active adult communities are defined by the choices they offer, particularly in terms of their residences, which…
What Renters Want with Jessica Fiur: 5 Ways You’re Infuriating Your Renters
Have you ever been minding your business on the subway, when, at the next stop, someone innocently sits across from you, and then, for some infuriating reason, starts clipping his nails? And even though you turn up your music and try to look anywhere but at that person, you hear the click of the clippers, and see pieces of human nails flying through the air and landing near you. Doesn’t that make you so, so angry? What is wrong with some people? Well, I hate to break it to you, but sometimes property managers or apartment communities have policies that…
What Renters Want with Jessica Fiur: The Problem With Some Amenities
Theoretically, you could have a community that is 100-percent leased even though it doesn’t offer any amenities. After all, amenities are just the icing—the “cake” of an apartment is a safe place where people can live. That’s all. And plenty of apartment buildings are just that—apartments with no frills. But, as we all know, the icing is always the best part. (For cakes, I mean. And apartments, in this metaphor. But not for Oreos. The cookies are the best part of an Oreo, not the icing, and I will defend this to the death.) Especially if there are a lot…