What Renters Want with Jessica Fiur: 8 ‘Invisible’ Ideas that Will Transform Your Community

Not every aspect of a property manager’s job is sexy. Sometimes, it’s the little things that matter.

What Renters Want with Jessica Fiur: Apartment Birthday Party Problems Solved

It’s often difficult to host a birthday party at an apartment community. Here’s how to make it easier for your residents.

Guest Post: Creating Active Adult Communities that Withstand the Test of Time

By David Smith, Florida Division President, AV Homes Baby boomers are known for their commitment to progress, and their pursuit of revolutionary new ideas. It is only fitting, then, that the generation that redefined activism decades ago is changing what it means to be an active adult today. As developers, managers, board members and property owners know, 55-plus communities are evolving dramatically, employing thoughtful new design elements, a range of highly customized amenities and even a new approach to marketing. The most successful active adult communities are defined by the choices they offer, particularly in terms of their residences, which…

What Renters Want with Jessica Fiur: 5 Ways You’re Infuriating Your Renters

Have you ever been minding your business on the subway, when, at the next stop, someone innocently sits across from you, and then, for some infuriating reason, starts clipping his nails? And even though you turn up your music and try to look anywhere but at that person, you hear the click of the clippers, and see pieces of human nails flying through the air and landing near you. Doesn’t that make you so, so angry? What is wrong with some people? Well, I hate to break it to you, but sometimes property managers or apartment communities have policies that…

What Renters Want with Jessica Fiur: The Problem With Some Amenities

Theoretically, you could have a community that is 100-percent leased even though it doesn’t offer any amenities. After all, amenities are just the icing—the “cake” of an apartment is a safe place where people can live. That’s all. And plenty of apartment buildings are just that—apartments with no frills. But, as we all know, the icing is always the best part. (For cakes, I mean. And apartments, in this metaphor. But not for Oreos. The cookies are the best part of an Oreo, not the icing, and I will defend this to the death.) Especially if there are a lot…

What Renters Want with Jessica Fiur: Why You Should NOT Use Facebook at Your Community

It seems like everyone uses Facebook. You use it. I use it. Your weird aunt who still plays Candy Crush and keeps sending you requests to join for some reason uses it. So, it’s been pretty much decided in the apartment industry that it’s necessary to have a community Facebook (and Twitter, and, for some enterprising communities Instagram) page to communicate about what’s going on at the apartment. In fact, many people view this as not just necessary, but, essentially, mandatory. But what if it’s not? Think about it. When you use Facebook, sometimes posts get buried, or people just…

What Renters Want with Jessica Fiur: Property Management Lessons from the Golden Globes

Did you watch the Golden Globes last night? If you missed it, you missed out. There were gorgeous movie stars, gorgeous dresses, flowing champagne, George Clooney in a tuxedo and property management lessons. Seriously. In case you missed it, here are some property management lessons I gleaned from watching the awards show. Go for mass appeal. Unlike the Emmys or the Oscars, the Golden Globes give awards for both movies and television. And they also have separate categories for comedies and dramas. There’s pretty much something for everyone, unless you’re one of those people who only likes the book, but even…

What Renters Want with Jessica Fiur: Celebrating Thanksgiving at Your Student Housing Communities

It’s that time of year. Time for turkey, stuffing, and young adults coming home to their parents’ house with a mountain of dirty laundry. Around Thanksgiving, many students head home, which will probably leave your student housing community pretty empty in the coming week. Before everyone clears out for the holiday, here are some things you can do around the community to make the holiday easier. Offer shuttles to the bus/train station. The week of Thanksgiving, since many of your student residents are probably going to be traveling, a great feature you could offer your residents is a free shuttle bus…

What Renters Want with Jessica Fiur: Should Your Community Have a Guest Suite?

There are amenities, and then there are amenities. Sure, gyms and car changing stations and swimming pools are all well and good. But what about a guest suite? An amenity that will prevent that weirdo friend from college (whom you haven’t talked to in 15 years but is going to be in town and wants to catch up, which you just know will involve lots of tequila on his part while you can maybe have one or two, but, seriously, there’s work tomorrow, and you have to get the kids to school and oh my god, when did you get…

‘What Renters Want’ with Jessica Fiur: Are You Doing This Crucial Step for New Employees?

In high school, I got a job at a well-known undergarment chain store at the mall as a sales associate. My first day at work, I was given a tape measure to wear around my neck and was told to stand in the front of the store. I knew nothing about the different fabric or styles or even prices. I had never worked in a store before, let alone with customers. As the day wore on, both the customers and I got more and more frustrated as they would ask me for help finding a particular item, and I had…

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