‘What Renters Want’ With Jessica Fiur: What Renters in Their Late 20s to Mid 30s Are Looking For
It’s an odd renter group, those in their late 20s to mid 30s. They no longer want the same things that renters in their early 20s want. After all, they think they’re too mature to go out to the bars (they’re not). But they also think they’re too cool for peace and quiet (they’re not). It’s frustrating for these renters, who are both feeling too old for the party scene, and too young to catch a 4:30 supper. Like that Britney Spears’ song “I’m not a Girl, Not Yet a Woman” (except, you know, less awful). This diverse age group…
“The Accidental Economist” with Jack Kern: The 12 Days of Rent Growth
As tempting as it is to author a little tune and a set of lyrics that would be a satire on that holiday standard song, there really is what I like to call the 12 days of rent growth. Most of the time, during the year there is a general acceptance of what drives rent and much to the disappointment of renters it isn’t always a supply and demand issue. While for now, the imbalance in availability is slightly tilted in favor of owners, some recent government releases have started to alter the trend just a little bit. So what…
‘What Renters Want’ with Jessica Fiur: 4 Things Renters in Their Early 20s Want (And 2 They Don’t)
Remember when you were little and considered chicken nuggets and a soda the epitome of fine dining? (Actually, I still do, but that’s neither here nor there.) Tastes and needs change as we get older, and the same principles apply to renting. What people in their early 20s want is completely different from what retirees want. Knowing your renters can help you target the right age group when you’re showing your apartments. In the next couple of blogs, I’ll be exploring what different age groups are looking for when they look at apartment rentals, starting with people in their early…
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