Jordana is an Associate Editor with a background in journalism, copywriting, and real estate property management. Before joining the Yardi team, Jordana worked for a start-up. She also managed development progress on Colorado properties for the Aspen Building Company.

Broker meets AI

Multifamily Brokers Meet AI’s Promise

The technology is already doing a lot, and there’s much more to watch for—plus a few caveats.

Sharon Wilson Géno

Quarterly With NMHC: Where Policies and Codes Impact Housing

NMHC President Sharon Wilson Géno discusses how things have changed since Q1 and what policy and legislation wins she hopes to see by year-end.

Scott Berka and Jordana Rothberg

Top Marketers: Building a Family of Brands

Greystar’s Scott Berka talks about the actionable steps the company is taking on its path towards becoming a household name.

KKR's Justin Pattner

KKR Purchases $2.1B Multifamily Portfolio

Extending from coast to coast, the assets total upward of 5,000 units.

Woodcut cicada on row houses

What Multifamily Should Know About Cicadas

Preparing for the next wave starts with understanding this one.

Noah Echols

Top Marketers: The Evolution of Digital Advertising

Noah Echols of The RMR Group talks about changes in the industry and what it takes to build an award-winning campaign.

Photographs of amenity spaces are crucial to prospective residents, especially as more people sign apartments without visiting the site first. The Wolff Company, Private Label International, multifamily project in Falls Church, Va., Three Collective. Image courtesy of Private Label International.

How to Wow Renters With Pictures

With some potential residents basing their decision solely on images, here’s how to make each one count.

AIM conference image 2024

AIM Special Report: How to Better Align Marketing and Operations

Experts shared their secrets on how to get different teams to collaborate.

AIM Day 2 2024 conference

AIM Special Report: Media That Makes a Difference

Panelists and attendees shared insights on the online media that best convert leads to leases.

AIM Day 1 keynote speaker Shruti Buckley

AIM Special Report: Strategies for Successful Marketing

On the first day of the event, experts shared insights on the most effective tactics.