‘On the Ground’ with Eric Brown: When Marketing Becomes Media
February 14, 2011
How were you spending your marketing budget 10 years ago? Is it really all that different today? It should be.
There was an excellent post this last week titled “When Marketing Becomes Media, Millions Follow.” The article is not only an excellent read, but also a solid case study on why and how social media marketing works.
“Everyone knows that marketing today is different from what it was 10 years ago,” the blog reads. “But to get an idea of how different, ask yourself, ‘What did your company’s marketing budget look like in 2001?’”
Read the rest of this blog.
