Blogger Eric Brown shares insight as to how to get people talking about your community.

The social media gurus tell us that social media marketing is about listening to the customer, engagement and a variety of other soft metrics. The growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the Internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming…