Corina Stef started her tenure as a music journalist a decade ago and has been occupying a full-time real estate editor and blogger position since 2017. She is a senior associate editor with Commercial Property Executive and Multi-Housing News who focuses on commercial real estate trends and in-depth stories.
Calibrating Multifamily Marketing for Performance
In this interview, Greystar’s Kelly Siegal discusses aligning marketing, operations and data to improve leasing outcomes and resident engagement.
Top Marketers: Winning NYC Multifamily Marketing With Creativity
Avery Hall’s Michelle Easterlin and MHN’s Corina Stef elaborate on why creativity is a marketing game-changer in the Big Apple.
Words Are Losing Impact in AI-Generated Marketing Language
Language is one of the most powerful tools in multifamily marketing—but only when it means something.
How Mixed-Income Housing Drives Neighborhood Revitalization
From New Jersey to California, mixed-income communities are turning underused commercial sites into vibrant neighborhoods.
How to Build a Multifamily Podcast Pros Actually Follow
We’ve uncovered great ideas that take you from concept to consistency—plus the formats, workflows and metrics that scale.
Top Marketers: What Defines Success in Digital Marketing?
Fairfield Residential’s Aaron Donofrio and MHN’s Corina Stef reveal how data and human judgment come together to turn digital campaigns into real portfolio performance.
Why Community Blogs Are Multifamily’s Secret SEO Weapon
In a competitive leasing market, a neighborhood-centered blog isn’t a luxury—it’s one of the most effective long-term investments a property can make.
Hire Smart, Retain Smarter: Gen Z Employee Retention Strategies
As they fill more multifamily roles, companies face a pressing question: how do you retain a generation known for mobility and high expectations?
Building Community Through Labor: Concert Properties’ Union-First Approach
Senior Vice President Kerri Jackson shares how the company’s partnership with labor unions strengthens communities across Canada.
Top Marketers: Elevating the Renter Experience With Digital Concierge Services
Cortland’s Brianna Bocker and MHN’s Corina Stef unpack how new tools are transforming the market.