City guides are probably the nicest and most practical welcome you can offer to your future renters on your community website. Some residents might be relocating from a different part of the city or from a different part of the country altogether (say, from D.C. to San Francisco), and having someone (better yet, something, due to the ongoing health crisis) “show them around” is a priceless gesture. It helps make them get acquainted to the surroundings. It helps them feel at home.
A comprehensive city/community guide could contain information about:
- Grocery stores and farmers markets
- Nearby airports
- Dog parks
The best way to discover a city is through its people, be it locals or visitors. You can add a recommendation section where renters at your community can share their experiences with the various places in your city. This will add a warm touch and even bring to light those hidden gems every city has. More so, this can also serve as valuable support to local businesses.
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One thing to keep in mind is that places change, businesses open and close, as do medical clinics or restaurants and cafés, especially during these harsh pandemic times. This means that you will have to update this section regularly, so make a note to check the status of the locations in your guide regularly. Your current residents could help you with this task by placing a call-to-action post on your community’s social media page in which you ask them about what they’ve noticed new or gone in your area, or if they have any local favorites they can recommend. You can repeat this action every three months or so.
Additionally, adding a city guide to your property website will most likely increase organic traffic to your website and boost your SEO. Why? Because just like you, Google cares about providing the best results to its customers. By creating a website that visitors like that is clean and engaging, Google’s tracking mechanism will notice and will reward you with a higher ranking.