Viewpoint
Multifamily Marketing Gets Emotional
Millennials, in particular, tend to view apartments as homes for the long term. So developers need to engage prospective residents like they would prospective home buyers, advises Marketshare Inc.’s Jonathan Wilhelm.
5 Design Don’ts for Senior Living Communities
Avoid these mistakes to ensure your facility is more livable for the exacting Baby Boom generation, says designer Mary Cook.
What Amazon’s NYC Snub Means for Multifamily
There is often a panic in cities when a company relocates because residents think it will drive up both commercial and residential rents. Just the opposite can be true, according to Lee & Associates’ Adam Frisch.
3 Design Strategies for Multifamily Investors
After purchasing an older property, new owners usually look for ways to make the units and common spaces more livable and more attractive. Here are three ideas from Horizon Realty Group’s Jeff Michael.
Closing the Investment Return Gap in Seattle
Due to skyrocketing housing prices in and around the city, many nurses, school teachers and first responders drive an hour to their jobs. What can be done to make building workforce housing more enticing?
Multifamily Brokerage: The Case for Specialization
What can residential agents learn from their commercial counterparts? For one thing, pick a geographic market or price point and get to know it well.
Developing Storm-Proof Senior Communities
It can be difficult for seniors to evacuate when a severe weather event is imminent, and they are less likely to relocate once the event has passed.
Workforce Housing That Makes Economic Sense
Resolving the shortage of middle-income units calls for fresh models. The challenge is undeniably daunting, but innovative solutions are out there.
Do You Offer Your Residents These Services?
When considering what amenities to offer your residents, remember that top-notch assistance and thoughtful conveniences can unlock tremendous value.
Top Predictions for 2019: Artificial Intelligence Is Here
In the first of a three-part series, find out how AI will transform many property managers’ daily routines this year.