Video Interview with Joseph Batdorf, President, J Turner Research

Editor-in-Chief Diana Mosher interviews Joseph Batdorf, President of J Turner Research, about resident usage of apartment community social networking sites. According to Batdorf, who shares results of an ongoing national survey conducted by his market research firm, 93 percent of residents have never visited an apartment community’s social networking page—and nearly one in four residents (24 percent) don’t visit social networking sites at all. These findings are based on responses from 15,964 apartment residents collected between January 1, 2010 and June 13, 2010. Five multifamily communities participated.

Click here to read “Social Media Marketing Fact and Fiction,” MHN’s Special Report from the 2010 NAA Conference.