May 1, 2023
Gables’ Drew Johnson dives into the elements of a makeover—and why it can be important.
Drew Johnson. Image courtesy of Gables Residential
Drew Johnson, director of marketing at Gables Residential, is currently redesigning and redeveloping the company’s website. With that process comes critical decisions about which technologies are best, how to save money, what updates are necessary and how to maintain the existing brand.
In a discussion with Multi-Housing News Associate Editor Jordana Rothberg, Johnson explores how his company navigated these decisions. While the process is still underway at Gables, the anticipated outcomes and challenges that have presented themselves along the way are clear.
Here are some of the key discussion points to listen for:
- Metrics that indicate towards a redesign (0:50)
- Keeping up with new technology and CMS options (2:10)
- Finding the right vendor and software provider (4:25)
- The umbrella versus subpages debate (7:30)
- New and exciting upcoming website features (9:00)
- Anticipated redevelopment outcomes (12:20)
- Brand refresh and digital identity (13:00)
