Understanding nuances and each generation’s characteristic housing preferences is crucial, according to Mary Cook, president & founder of Mary Cook Associates, an interior design firm that has recently launched a white paper series that examines and addresses the shifts happening across all markets nowadays.
The latest white paper explores the role psychographics play in uncovering each generation’s evolving housing needs. By understanding these behaviors, designers get to know each age group better and can design to their specifics.
Known for her pioneering design approach, Cook shares her insights in the August episode of Mission Success: Women in Multifamily, a podcast series inspired by powerful, talented women in the multifamily industry. Cook reveals how her company’s designs process works and why it’s less about having a signature look or style, and much more about digging deeper into who the end user is and what they need.