Digital Edition
Drones, Databases & Deals
Technology offers investors and their advisers a menu of marketing tools that seemed unimaginable just a few years ago. Brokerage firms are upgrading their websites, dispatching drones and employing virtual reality to heighten the drama of their presentations.
Are Millennials Really Different?
Many generalizations have been made, primarily by marketing professionals, about today’s young adults, but are they really that different from other generations at the same age? We debunk some common myths.
Marketing in Motion
The audience for social media platforms is constantly shifting, so successful leasing calls for flexibility. Depending on budget, multifamily owners and managers have a variety of innovative tools to choose from.
The May digital issue of MHN is now available!
The May issue offers a special focus on Marketing, including articles about how to better harness the power of social media, new strategies to successfully communicate your message to specific demographic niches, and tech tools that work. You’ll also want to read the latest executive profile in our Mission: Success series, on Daryl Carter’s creation of Avanath Capital Management. In addition, Housing Trust Group’s Matthew Rieger offers a Q&A on development of affordable housing.
Advancing Affordability
For nearly a decade, as founder & CEO of Avanath Capital Management, Carter has championed workforce housing. Along the way, he has built one of the nation’s largest affordable portfolios, comprising 40 properties valued at more than $1 billion.
Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Twin Rewards
Multifamily professionals can reap the financial benefits of mastering a complex, endlessly evolving business. At the same time, the business is in a unique position to strengthen the fragile fabric of our communities.
Transactions: May 2017
The following is a list of transactions that were announced between Feb. 22 and March 28, 2017. To have your transaction featured, submit details to Mallory.bulman@cpe-mhn.com.
Creating the Blend
Versatile HTG Brings Fresh Approaches to Affordable Communities. Since its founding more than 20 years ago, Coconut Grove, Fla.-based Housing Trust Group has completed upward of $2 billion worth of transactions. HTG’s 5,900-unit portfolio spans Florida, the Southeast and Arizona, and includes market-rate, affordable and student communities. Its development pipeline exceeds $235 million. HTG President & CEO Matthew Rieger recently discussed development, affordable housing and strategy with MHN.
Winning Favor
Getting apartment residents to think green can often be a heavy lift, since renters typically don’t have a direct financial stake in their homes. However, there are creative strategies to get residents engaged in energy conservation in a way that benefits them and their apartment community, according to these industry veterans.