Digital Edition
Mission: Success—Marc Lifshin
Ever since he can remember, Marc Lifshin has loved to build. As co-founder & managing partner of Core Spaces, he is living his dream every day, developing high-end student housing properties in prime collegiate markets.
The June Digital Issue of MHN is Now Available!
This month offers a special focus on student housing, including a review of the latest security tools, an evaluation of debt and equity sources, and some new lease management techniques for the Mobile Age.
Drones, Databases & Deals
Technology offers investors and their advisers a menu of marketing tools that seemed unimaginable just a few years ago. Brokerage firms are upgrading their websites, dispatching drones and employing virtual reality to heighten the drama of their presentations.
Are Millennials Really Different?
Many generalizations have been made, primarily by marketing professionals, about today’s young adults, but are they really that different from other generations at the same age? We debunk some common myths.
Marketing in Motion
The audience for social media platforms is constantly shifting, so successful leasing calls for flexibility. Depending on budget, multifamily owners and managers have a variety of innovative tools to choose from.
The May digital issue of MHN is now available!
The May issue offers a special focus on Marketing, including articles about how to better harness the power of social media, new strategies to successfully communicate your message to specific demographic niches, and tech tools that work. You’ll also want to read the latest executive profile in our Mission: Success series, on Daryl Carter’s creation of Avanath Capital Management. In addition, Housing Trust Group’s Matthew Rieger offers a Q&A on development of affordable housing.
Advancing Affordability
For nearly a decade, as founder & CEO of Avanath Capital Management, Carter has championed workforce housing. Along the way, he has built one of the nation’s largest affordable portfolios, comprising 40 properties valued at more than $1 billion.
Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Twin Rewards
Multifamily professionals can reap the financial benefits of mastering a complex, endlessly evolving business. At the same time, the business is in a unique position to strengthen the fragile fabric of our communities.
Transactions: May 2017
The following is a list of transactions that were announced between Feb. 22 and March 28, 2017. To have your transaction featured, submit details to Mallory.bulman@cpe-mhn.com.