Mission Success: Adapting to Residents’ Changing Lifestyle Preferences

Village Green CEO Diane Batayeh pulls from her 40-plus years of experience to explore how multifamily operators can cater to diverse demographics.

Over the past four decades, Diane Batayeh has worn multiple hats. Starting from part-time leasing agent, she organically rose to the top spot at property management company Village Green. Throughout the years, she also worked in acquisitions, development, dispositions and finance, only to take the helm as CEO of the company in 2016. Today, she is responsible for the oversight of almost 50,000 units across 20 different states.

In the first episode of Mission Success: Women in Multifamily this year, Batayeh and Multi-Housing News Senior Editor Laura Calugar dive deep into how lifestyle preferences and demographics have evolved, touching on how apartment operators have adapted throughout the years to meet the needs of diverse populations.  

Tune in now for a conversation that will keep you engaged until the very last minute! Here’s what you’ll hear about:

  • How the multifamily industry and Batayeh’s views have changed over the past 40 years (1:27)
  • How much have people’s lifestyle preferences changed over the years? (5:55)
  • The effects of the past 5 years on multifamily developers and operators (9:08)
  • Lessons of the past (13:22)
  • Urban vs. suburban (16:57)
  • How pets are influencing housing decisions and community choices (20:48)
  • Demand for outdoor space, parks and other green spaces (23:10)
  • The aging population and its impact on multifamily development and operations (25:26)
  • Anticipating residents’ needs and quickly adapting to their evolving lifestyle preferences (29:29)
  • DEI throughout the years (31:23)

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