What Renters Want with Jessica Fiur: 7 Property Management Lessons from Jurassic World
There's a lot property managers can learn from this movie.
By Jessica Fiur, Senior Editor
Have you seen Jurassic World yet? If not, get to it—the T-Rex-size blockbuster has already shattered the box office record for biggest opening weekend, beating The Avengers (oh, and if you haven’t seen it yet, there are some spoilers in this blog). And, besides the fact that it’s awesome, you can also learn some property management tips from the movie.
Give the people what they want. In Jurassic World, the writing was terrible, the acting was awful, and even with a suspension of belief about dinosaurs being brought back to life, I was not buying the fact that the female lead could run from dinosaurs—or even make it through a typical business day—while wearing 4-inch heels. But, no one is coming to the movie to see those things. They were coming to see dinosaurs eating people! And, boy, did it deliver! So, do the same—metaphorically, of course—at your community. Do your renters want a state-of-the-art gym? That’s what you should have! Do they want new appliances in their units? Well, upgrade those units! If you deliver what they want, they won’t care so much about the other things.
