LMC has opened an apartment community aimed at middle-income renters in the Atlanta metro area. The company is currently leasing its 344-unit community, Emblem Grayson, located in Loganville, Ga.
Chris Cassidy, president of the Southeast/Mid-Atlantic division for LMC, told Multi-Housing News that the company broke ground on Emblem Grayson in 2019 and finished construction in 2021. The garden-style community offers one-, two- and three-bedroom units that range from 738 to 1,434 square feet.
LMC built the units with quartz countertops, kitchen islands, stainless steel appliances, and in-home washers and dryers. The community’s amenities include a swimming pool, veranda, fitness room, social lounge, pet park, package locker system and grill stations.
Located at 605 Athens Highway, Emblem Grayson is near several recreational attractions, restaurants and shopping centers. The community’s location off the U.S. Highway 78 connects residents to downtown Loganville as well as Atlanta, which is roughly 40 minutes east. Emblem Grayson also has nearby access to Georgia Highway 20 which connects it to Grayson and Lawrenceville to the north.
MADE FOR MIDDLE-INCOME RENTERS
Cassidy explained in prepared remarks that the company’s Emblem brand of communities was made for the middle-income renter, which he added was an often overlooked demographic. Cassidy also told MHN that LMC is working on another community in the Emblem brand in the Atlanta metro area. That community, Emblem Riverside, is slated to open in mid-2022.
For more affluent renters, the company also completed its 310-unit luxury high-rise community in Atlanta’s midtown district in 2019. Along with another high-rise community in Atlanta called Gentry, LMC’s portfolio in the Atlanta area totals four communities. The company’s overall portfolio has rental communities across the U.S., including its 298-unit community in Chicago’s Bucktown neighborhood that it started pre-leasing at in June. That same month, LMC topped out its 548-unit mixed-use luxury community in downtown Seattle.