Scottsdale, Ariz.—Three months ago, multifamily technology entrepreneur Mike Mueller acquired CallSource Inc.’s multifamily.
Mueller has launched the new company, LeaseHawk, mapped-out company strategy, established headquarters and hired a dedicated team of professionals to lead the multifamily technology platform firm.
Since acquiring CallSource Multifamily, Mueller has secured long-term office space in the Kierland Commons area of Scottsdale, Ariz., rebranded and named his company and hired dozens of staff to commence operations.
Unique and proprietary services offered by LeaseHawk include the ability to provide marketing intelligence of more than 5,000 multifamily communities while tracking advertising effectiveness and spend in real-time. In addition, with smartphone technology, LeaseHawk is able to provide intelligent call routing between renters and communities on a continuous basis.
LeaseHawk tracks more than 1 million calls and millions of minutes each month so that prospects behaviors and communications can be strategically managed. Leasing teams are constantly coached and evaluated for competitive performance.
In addition, LeaseHawk is the Exclusive Educational Partner of the National Apartment Association Education Institute including more than 100 online courses for continual education and best practices with the nation’s elite multifamily practitioners.