Keep a Leasing Call Positive

Converting an inquiry to a sale, even when availability at your community is limited, could be just a step away.

Image courtesy of Multifamily Insiders

Keeping a leasing call positive is the foundation for the first impression. As the leasing inquiry begins with a question, it is a 50/50; will the answer be yes or no?

We don’t have any three-bedroom apartments. We don’t supply washing machines and dryers in our apartment homes. We don’t have any one-bedrooms available. We don’t have any covered parking.

The list goes on, and the leasing call has become negative and defensive before a chance for a relationship has an opportunity to develop.

Many apartment communities have a limited variety of apartment styles. If the occupancy wizard has smiled their way, they may have limited availability in various apartment styles. Nonetheless every leasing call can be offered the same initial inquiry.

“Tell me about the apartment home you’re looking for?”

Even with limited occupancy we can make this call have a positive result.

Read the full blog.

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