Today’s salespeople must be versatile.
On one hand, you have to be great at classic sales skills like prospecting, verbal and non-verbal communication, as well as time management.
On the other hand, you have to be willing to adjust and reinvent your approach to incorporate new skills and technology. Your own company’s products, services, marketing support and competitive advantages will continue to evolve in order to keep pace with the rapidly changing marketplace.
Everyone is now selling more complex solutions and they are selling across many platforms to a growing number of influencers and decision makers. And guess what? Your competitors are working hard to beat you and they are targeting your customer’s budget.
So, this means we have to be innovators and pioneers too, especially when it comes to reaching bigger goals and overcoming obstacles along the way.
Learning to overcome obstacles in sales is a lot like swimming in the ocean.