Does Multifamily Have a Plan for TikTok?

The app had 500 million users in 2019. So why hasn't our industry taken notice?

TikTok grew an astounding 500 million users in 2019 as the app gained mainstream traction across the world. Similar to the Vine app of years past, TikTok has been one of the hottest startups in social media, and yet on first blush, multifamily hasn’t seemed to take notice.

In Multifamily Insider’s recent 2019 Social Media Research Report, they analyzed use of social media by apartment communities across the industry and found that just one responder was actively using TikTok.

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